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Bonnie Modugno, MS, RD

Nutrition Consultant, Author, Speaker
Bridging the Gap Between Knowledge and Behavior

530 Wilshire Blvd Suite 310
Santa Monica, CA 90401
(ph) 310-395-4822 (fax) 310-917-2274
(email) bonnie@muchmorethanfood.com
You are here: Home / Archives for big box stores

Is Access Just As Significant As Portions?

October 18, 2011 by

We begin our second week of vacation in France. For five days we sampled the glories of Paris. From climbing the Eiffel tower to traipsing through the catacombs, we traversed the city on foot, on bike, by tram, train and taxi. We rented a car to take us to Bayeau and the American cemetery overlooking Omaha Beach.

Through all of our navigation, I noticed how food seemed a necessary and often delightful backdrop. But it wasn’t front and center. This is different than at home.

FOOD IS NOT AS ACCESSIBLE

In France food is very present, but access is limited. Shops open later, close earlier. Brasseries are ubiquitous, on every corner. But the invitation is to sit down, not grab and go. I wonder how much taking time to eat decreases impulsive food consumption.

Fast food exists, but the Quick Burger, McDonald’s, and Starbucks are a rare exception, not one of dozens of choices available on both sides of the street like at home. People eat there, but they seem to sit down and eat there. Take away doesn’t seem to be the norm. You don’t see people walking around with the ubiquitous grande caramel machiato I see at home.

FOOD IS $$$, ESPECIALLY EATING OUT

Food is expensive. We ate out only two meals of 15. I purposely rented an apartment with a kitchen so we could cook our own meals and not break the bank.

We stay away from the pricey starred restaurants and chose a local Lebanese brasserie for one meal. Still, the check totaled over 80 Euros–that is close to $120 in American dollars. We enjoyed a second meal out en route from Normandy in Caen. Insalata di Tonno Crudo and Pizza–Delicious and another 45 Euros.

LIMITED FOOD STORAGE IN OUR APARTMENT

Our refrigerator is the size of one we use in my office–maybe 15% of what I can store in my refrigerator at home. The freezer probably holds only 5%–mostly ice.

Storage is limited in our tiny flat. There really isn’t an empty shelf. We rearrange the coffee maker and toaster to make room for a few basic staples. We shop daily for our food. We eat well, but there is just not as much food around. Interesting how we find ourselves eating less. (Note: we are also moving through our entire day–certainly ongoing physical activity has an impact as well.)

ACCESS AT HOME

I wonder how much my 42″ built in refrigerator contributes to over eating. What about my cherished walk in food pantry? How about the second refrigerator/freezer and food storage closet in the garage? My husband is in the food distribution business–we buy in bulk because we can. It is very cost effective. But if there is constant abundance, is there also constant temptation to overeat?

Today I purchase more food at our local farmer’s markets, often two and three times a week. Inherently I bring less food home each time. But I am still buying for days at a time. Frank comes home with food in bulk. Do these food purchasing habits create an environment of abundance that is difficult to resist?

BIG BOX STORES: ARE WE REALLY GETTING A GOOD DEAL?

What about people who purchase mostly highly processed and adulterated food? Supermarkets and big box stores alike offer large family packs supposedly at lower prices. America has swallowed the bait.

USDA data tells us shopping a food warehouses accounts for 18% of food purchases today. It was negligible in the 1970′s before child obesity tripled.

When there is more of everything at our disposal all day long all the time, are we seduced to eat more?

Filed Under: Uncategorized Tagged With: activity, appetite, big box stores, calories, Costco, farmer’s markets, fast food, food access, McDonalds, overeating, Paris, restaurants, Starbucks, Walmart, weight

Eating In America: Is the usual way we shop, entertain and eat making us fat?

October 18, 2011 by

August 28, 2011

Nobody has to pig out, binge or compulsively overeat to be obese in America. The usual way we shop for food, the typical way we entertain, and” normal” eating patterns are enough for most of us to tip the scales. No wonder public health experts are predicting 50% of us will be obese by 2050.

Yesterday we drove across town to San Marino to visit my sister and family. We recently returned from our vacation and we were looking forward to the opportunity. Jenny hasn’t lived in America for 23 years.

We admired their new home, even though it is mostly empty. They are awaiting a container of household goods from the Netherlands. It won’t arrive for another two weeks.

MODIFIED CAMPING

In the meantime, they are sleeping on a new mattress without the accompanying bedroom furniture, and the three kids are sleeping in one room on a twin bed, the trundle and a sleeping bag on the floor. There is a single couch. They are eating off of a folding table sitting on folding chairs. This is modified camping.

Still, they are excited about the adventure ahead. Jenny is celebrating the opportunity to enjoy the casual contact with family that has been missing in her life for over 2 decades. The kids happily splashed in their pool, a welcome respite in 98 degree heat. As I scanned the patio I noticed a rapidly dwindling bowl of chips on the patio table.

STARCH, MORE STARCH AND SUGAR

A few minutes later, the bowl of Doritos was replaced by pita chips.

Standing in the kitchen I watched my sister carefully empty the last of the Doritos into the big box bag they came in. She commented she didn’t want the kids to fill up on chips. A second big box store bag—this time of pita chips–was opened and poured into the bowl and found its way to the patio table. I pause at the irony. Refined starch–even without the fat–can be problematic in the world of weight management.

The pita chips were offered with a container of hummus and a vegetable tray. The mix of refined starchy snacks coupled with vegetables and hummus look pretty innocuous. But that was just the beginning. The total amount of food and multiple opportunities to overeat refined starch and sugar at this meal can be problematic in the world of weight management.

A DELICIOUS MEAL

Later we feasted on BBQ leg of lamb with corn on the cob, basmati rice, and both a Caprese and a tossed green salad. Wine was served to the adults. Water served to the kids. It was a beautiful meal for a balmy evening.

Dessert of fresh strawberries and three quarts of three different flavors of ice cream followed. A 32 ounce bottle of chocolate sauce was giddily passed around the table.

THIS IS THE WAY WE EAT

No one would consider the day or this meal unusual. This is the way we entertain in America. This is the way we shop. This is the way we eat. This may be one of the ways we continue to gain girth in America.

It is easy to get distracted by all the fresh produce: salad greens, tomatoes, fresh ears of corn and sliced strawberries. I can already hear the critics. I should be celebrating the healthier options. This meal is better than most. I agree.

Yet the day’s food supply is still problematic. The healthy choices don’t trump the excessive opportunity to overeat refined sugar and starch.

I count at least five sources of refined starch and sugar: The tortilla chips, the pita chips, the rice, the ice cream and chocolate sauce. With easy access and abundant quantities of everything, it is easy to trigger the metabolic machinery that enhances fat stores.

CELEBRATING ABUNDANCE

We are used to celebrating abundance. Large portions of pretty cheap highly refined starch with fat, starch without fat, and sugar are the norm. This is one reason it is so easy today to become overweight and obese in America.

We are used to a very cheap food supply. We are used to buying large quantities to help us stretch our dollars. The opportunities are everywhere– even at full service supermarkets. (I often wonder why so many people believe shopping at a supermarket inherently translates into better food choices.)

WHERE WE SHOP, WHAT WE BUY

Typical supermarkets stock aisles with extra large “family packs” along with far more options in the middle aisles than the perimeter of the store. Supermarkets offer almost 50,000 products, up from about 12,000 items a few decades ago.

Child obesity tripled between the 1970’s and the year 2000. Big box stores were barely on the radar in the 1970’s, Today we purchase 18% of our groceries from big box stores. What are we buying there? I wonder if this month’s Costco coupon catalog is a clue. It advertises:

• $2.50 off a 50 count Frito Variety Pack

• $3 off a 54 count box of Rice Krispies Treats

• $2 off a 28 oz. bag of Pita Chips

• $2 off 2- 128 oz. bottles of Mott’s Apple Juice

• $2 off 2-96 oz. bottles of Welch’s grape juice

• $2 off 61.9 ounces of Kellogg’s Sugar Frosted Flakes

• $3 off a 12 pack of Nissin Noodle Bowls

• $1.75 off a 24 pack of Hansen’s Natural Soda

• $2 off a 24 pack of 12 oz. Gatorade

• $2.25 off a 32 pack of Yoplait GoGurt

• $2.25 off a 16 count pack of Nestle Ice Cream Drum Sticks

• $5 off a 24 pack of regular or low carb Monster Energy Drinks

Every one of these items contributes calories that are predominantly refined starch and sugar, mostly without the fat.

LIVING IN THE LAND OF PLENTY

What makes this list remarkable is that only 5 items in the entire catalog could be considered “real food”, as opposed to ingredients or supplements. There were coupons for deli meats, frozen fish sticks and chicken tenders, basil tomato soup and Jarlsberg sliced cheese. All but two of the offerings could be considered highly refined and excessively processed.

We are accustomed to living in a land of highly adulterated plenty. Can we survive this abundance?

Filed Under: Uncategorized Tagged With: abundance, America, big box stores, Costco, fat, kids, meals, obesity, over eating, processed food, starch, sugar, weight

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