February 26, 2012
“Greek yogurt sales stirring up the food industry” says Tiffany Hsu of the LA Times. The popularity and rise in sales of Greek yogurt are truly remarkable. Too bad the reporter only side-swiped the issue by reporting Greek yogurt is “perceived to be filling.” It is more filling and it’s the protein.
Protein has a profound capacity to enhance satiety–the feeling of being satisfied after eating. Conventional breakfasts of cereal, bagels, muffins or pastries (mostly carbohydrate and fat) leaves too many eaters wanting–and feeling hungrier all day long.
It is no coincidence that the incidence of obesity and diabetes swelled during the reign of high carbohydrate low fat diets. People ended up eating more when they didn’t feel satisfied.
GREEK YOGURTS OFFER MORE PROTEIN, LESS SUGAR
Enter Greek Yogurt with 16-20 grams of protein and more per serving, often with a fraction of added sweetening. The better balance of protein and carbohydrate –with or without the fat–means feeling satisfied longer. I have one client who recently told me that learning about Greek yogurt was worth the time and money spent on nutrition counseling all by itself!
A cup of plain yogurt contains 8-12 grams of lactose, the natural sugar found in milk. Plain yogurts only contain the lactose. Flavored Greek yogurts boast a mere 15-20 gram of total sugar. That means a mere 1-2 teaspoons of added sugar compared to the 1-2 tablespoons of added sugar found in conventional flavored yogurt. And most conventional yogurts contribute only 6-7 grams of protein.
Greek Yogurt is popular because of the protein. Despite the added cost, Greek yogurt is a quick and convenient breakfast, snack and source of protein at any other meal.
The LA Times article mentions Ben and Jerry’s foray into Greek yogurt frozen desserts. This should be interesting. Will the added protein offset the added sugars? I’m not so sure. If you try it will you let me know?